YouTube Transforms Itself
Wednesday, November 29th, 2006You know something has hit the big time when it’s in the news every week. Take YouTube, the upstart website for home videos and video clip publication. Videos on the site make the news, as does the site itself.
And so of course some of the news is controversy.
Since lots of people upload copyrighted material, the site can’t help but be the source of much anxiety for the big publishers of popular music and other forms of entertainment. YouTube, first set up just 19 months ago in a California garage, could easily find itself suppressed by the courts, as Napster was.
As if on cue, Universal Music rattled its sabers, talking of suing YouTube. And then a few days later came the BIG news.
YouTube announced a deal with Warner Music. The website had developed software to track copyrighted material by Warner, figuring a percentage in each usage for Warner to share in the site’s ad revenue.
This is precisely the kind of thing you’d expect. Also expect Universal and other big entertainment outfits to jump on board. YouTube is about to become something much better than “the competition.” It’s about to become a new market.
Yes, folks, the Internet bubble of a few years ago is the old news. The new news is not about “irrational exuberance.”
It’s entirely rational to be exuberant about new markets meeting new demands.
And someday, maybe I’ll see you on YouTube.
This is Common Sense. I’m Paul Jacob.










