The latest example is not the pajama boy icon for Obamacare, a young man wearing a onesie and demonstrating all the manliness of Peter Pan. Of that, Nick Gillespie agrees, it’s egregious: “For many — arguably most — Americans, this guy is hipster douchitude on a cracker.” But, Gillespie reminds me, I’m not the campaign’s audience. Young single women are.
No, the nadir of fawning, in-groupy appeal went much further in a video advertisement concocted, we are told, for the LGBT community. You have to see it to believe it — or better yet, just take my word for it. The first minute is jaw-droppingly silly; the second goes beyond tasteless.
Its propaganda value? Dubious. I would not be surprised to discover that this was made as a parody, for comic purposes alone.
But I think I know enough about camp — the theory of which I’ll leave to Camille Paglia — to not be surprised that someone, somewhere, might actually think it a good way to reach the LGBT community.
Folks often complain about advertising. Well, the pandering, lip-smacking vulgarity of “capitalist realism” has now come to the welfare state — even if at the hands of folks not directly connected to government. But to those in the know, let me confess: what gets my goat the most is its frank promotion of “assistance to help you pay.”
With the singer making the most vulgar gesture of all, a show-me-the-money shot.
This is Common Sense. I’m Paul Jacob.