You might think that that coffee could not be spoiled by today’s politics, but, well, consider the Keurig line of coffee-related products. I’m a Starbucks man, myself, but one of the great things about capitalism is that I can have my tall (or grande) latte and you can have your home-brewed Keurig cup of java.
Enter Media Matters.
You might think of the outfit as the subject of President Trump’s enigmatic tweet of several months back . . .
. . . which is all he wrote.
He obviously meant “negative press coverage,” but got distracted. And the typo took on a life of its own.
But Media Matters, a dirty player in the politico-cultural wars (pretending to be a watch dog outfit), stepped in. One of Media Matter’s negative employees tweeted
Good afternoon @Keurig. You are currently sponsoring Sean Hannity’s show. He defends child molester Roy Moore and attacks women who speak out against sexual harassment. Please reconsider.
And Keurig capitulated, pulling their ads from Hannity’s show.
Now, as far as I can tell*, Sean Hannity did not defend “child molester Roy Moore.” Understandably, Hannity’s fans struck back, not only initiating a public boycott, but made the whole thing viral by trashing the Keurig coffee makers in online videos.
This is the result of going full Alinsky.**
And there appears to be a clear bad guy here, clearer even than Roy Moore’s alleged crimes: Media Matters lied to squash Hannity for reasons having nothing to do with the Alabama Senatorial race.
Media Matters embodies “covfefe.” And the negativity has spilled out of politics and into the beauty of everyday life. Coffee.
This is Common Sense. I’m Paul Jacob.
* The YouTube recording of Hannity’s interview of Judge Moore that I listened to has been pulled, so there’s no point in linking to it. Instead, consider Ben Shapiro’s take and other non-covfefe at The Daily Wire.
** Never go full Alinsky.
3 replies on “Coffee in the Age of Covfefe”
I saw the interview with Roy Moore & Hannity. Let me state that I am no fan of Roy Moore. Think he’s horrible. Some of the things he said in the interview indicated what a man of the South 40 years ago believed was acceptable. He dated young women with their mothers’ permission. Remember Jerry Lee Lewis? He married his teenage cousin. This was acceptable back then. The backlash came from “the North,” not his countryman.
Hannity in no way supported Roy Moore. Actually think he hit him pretty hard. To boycott Hannity because he had a guest on his show that Media Matters didn’t like, smacks of censorship. I am glad Kuerig has since rethought the situation.
Not a big fan of Hannity’s either but he has a rights too.
Advertisers who withdraw their support due to political pressure (whether from the right or the left) need to feel the same pressure right back from viewers and listeners. If they withdraw their sponsorship for any reason but low ratings, and even attempt to bring it down, then they need to realize that consumers have a choice not to buy their products. I used to buy Starbucks products at my local wholesale club but stopped once I became aware that they were outsourcing technology jobs. Let them look for customers in India.
As far as I’m concerned, Keurig is just an overpriced piece of junk.
My 30 year old coffeemaker works fine and makes better coffee than anything I’ve ever gotten in a “coffee shop”.
They can go belly-up for all I care.
And no, I don’t do Starbucks.
As to Roy Moore, I don’t know what the truth is, but the fact that this came out 30 days before the election and it was the Washington Compost that reported it should give anyone pause.